welcome to blue fish clothing, your home for organic, beautiful, wearable art since 1986. when jennifer barclay founded blue fish clothing in frenchtown, new jersey at age 17, she was on a search for creative, fun, comfortable clothes that said “I am me!”

twenty-five years later, blue fish apparel is still playful, vibrant, and artistic clothing that lets you be your playful, vibrant, artistic self. always made in the usa, blue fish clothing is an icon for clothes with no rules, celebrating unusual shades and shapes. made entirely from natural and organic fibers, our wearable art clothes feature dreamlike prints and limitless color. artisans hand-print each piece of clothing on location, weaving personal touches with paints and stamp-carving to create a completely one-of-a-kind item for each collection. when you wear a piece of blue fish clothing, you can be sure that people were involved hand and heart in the creation of this art-to-wear apparel.

thanks to the ever-shifting nature of hand-printed collections, blue fish customers often meet to trade items from different blue fish collections. this fosters the collectable and uniquely community-based feeling of the clothing, and helps our family grow in ever-widening circles.

shop our collections today; we reveal new collections and retire old ones frequently, so don’t hesitate to purchase that piece you’ve fallen in love with! don’t forget to rummage through our accents, and add a scarf or gloves to your new wearable-art outfit. or, share the blue fish love and give a gift certificate today. and if you’re feeling extra adventurous, see our blue fish endangered species page for one-of-a-kind finds.

visit blue fish clothing in Taos, NM or Frenchtown, NJ, and let us remind you of the importance of creativity, the closeness of family and friends, and the brilliance of wearing your heart – and your art – on your sleeve.