Alison’s Story

March 03, 2013

Alison Blackman & Jessica Blackman

Alison Blackman & Jessica Blackman

My sister Jessica and I were twins. and co-creators of the Advice Sisters. we are credited with bringing the advice genre, online more than 17 years ago!

Although we were twins, best friends, and business partners, Jessica was a large sized woman who adored and collected Blue Fish designs. I was a petite woman and I loved Blue Fish too! When we would be at book signings or on television, my sisters always wore Blue Fish dresses.

Just as we were getting better known as online advice columnists and book authors, Jessica died, suddenly. The loss was unimaginable to me. Somehow, I managed to continue our work. I keep imagining her next to me as I write, even as I’m typing this. So she isn’t really gone.

A few years after her death, I happened to be in Frenchtown and saw Blue Fish. When I went inside I mentioned that my sister loved Blue Fish, that we were twins, and so forth. When the woman at the register told me she remembered my sister ordering Blue Fish, I was sincerely touched that she would remember an individual customer she never met, but only corresponded to on the phone or by email. That’s just one of the things that makes Blue Fish special.

Whenever I go to Frenchtown, I make it a point to visit Blue Fish. Somehow, my sister’s spirit seems to be there. And, of course, I love the clothes!

All the best,


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Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at