creative style icons

June 14, 2013

Who is your style icon? At Blue Fish we get inspiration from everywhere! We asked our assistant designer to tell us who is inspiring her in her designs, and she did!

Our Blue Fish ladies greatly influence the clothing we design here. Sometimes when looking for inspiration, it’s easy to get lost in the trends and fads of fashion happening nowadays, and one can loose sight of the goal: the feeling of true creative expression through dressing up. To achieve this is our task at hand, and observing women like Iris Apfel and Beatrix Ost who have got it, who dress as a playful extension of themselves and who have taken creative license to feel comfortable and true in what they’re wearing is extremely inspiring to us all. Our wish is for everyone wearing Blue Fish to feel expressed and creative, and these two magnificent ladies are just an example of beauty and age going hand in hand.

I want to tell everyone about my favorite style icons, as well as the fashion blog Advanced Style.

Beatrix Ost

Beatrix Ost

At 73, writer and artist Beatrix Ost has the confidence and grace to make any outfit look good. She is proof that style truly does advance with age.  She has a lot to show the world about living a positively wonderful life  “In some ways you should always be in love and never say I can’t wear that because of my age. It’s all how you feel.”

Beatrix Ost explains how positive thinking can make life more beautiful in this video. >

Iris Apfel

I also love to  get inspired by 92-year-old Iris Apfel! To see her amazing metamorphosis of beauty and age is really something special.

Watch this video on her views of enjoying a creative life and freedom of expression with personal style!

Lastly I  want to give a shout out to the blog ADVANCED STYLE. This blog is authored by a young man who appreciates style and those wise folks who wear what suits them. Check out the site and be truly inspired! >

Also in Blue Fish News

Lisa's Blue Fish Story
Lisa's Blue Fish Story

February 01, 2018

Each one of our customers has a “Blue Fish” story, and each story is totally one-of-a-kind, just like our clothing!  I recently spoke with Lisa Labagh to find out what she loves about Blue Fish.

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3 Ways to Wear your Favorite Blue Fish Top
3 Ways to Wear your Favorite Blue Fish Top

January 16, 2018

There are infinite ways to style our unique, colorful, and fun artisan-made tops. Looking for some fresh ideas? Here are a few of our favorites!

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The Story of a Chair
The Story of a Chair

December 19, 2017

During a recent photoshoot, we were graced with the company of an extraordinary piece of furniture—a beautiful grandfather chair. This colorful chair is truly original, and that’s exactly what drew Blue Fish founder and owner Jennifer Barclay to it in the first place.

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Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at