HQ Personal Shoppers Outfit Picks

October 21, 2014

Our personal shoppers love playing dress up! The new boutique items are really getting us excited to make outfits. They wanted to show everyone their style…here are their picks for outfit ideas.  Give us a call if you want us to put something together for you! 800.395.4566

Tell us what you think in the comments.


Deana in the Three Piece Diamond Cable Pullover, Trimmed Lace Slip Dress, Swing Skirt, Knee Length Embroidered Jacket, & the Viola Boot


Astred in the Oval Skirt, Stretchy Lounge Legging, & Cut Loose Cardi Coat


Deana in the Matchpoint Stripe Rayon Cowl Tunic, & Rayon Legging Pants


Astred in the Textured Shift, Stretchy Lounge Legging, Lena Boot, & Reversible Shawl Cape


Kimber in the New Johnny Was Spring Mandarin Style Embroidered Top, Cashmere Scarf & Laguna Boots


Kimber in the Cut Loose Pocket Tunic, JP & Mattie Pocket Vest, Brennero Boots

Also in Blue Fish News

Lisa's Blue Fish Story
Lisa's Blue Fish Story

February 01, 2018

Each one of our customers has a “Blue Fish” story, and each story is totally one-of-a-kind, just like our clothing!  I recently spoke with Lisa Labagh to find out what she loves about Blue Fish.

View full article →

3 Ways to Wear your Favorite Blue Fish Top
3 Ways to Wear your Favorite Blue Fish Top

January 16, 2018

There are infinite ways to style our unique, colorful, and fun artisan-made tops. Looking for some fresh ideas? Here are a few of our favorites!

View full article →

The Story of a Chair
The Story of a Chair

December 19, 2017

During a recent photoshoot, we were graced with the company of an extraordinary piece of furniture—a beautiful grandfather chair. This colorful chair is truly original, and that’s exactly what drew Blue Fish founder and owner Jennifer Barclay to it in the first place.

View full article →

Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at