NuVogue Inspirations

July 18, 2013

Inspiration for our NuVogue collection came from two sources: Art Nouveau, particularly as seen in advertising, and 17th Century French Fairy Tales written by women!

We discovered that before Perrault, Grimm and Hans Christensen Anderson, there was a movement of French upper class women who, barred from open discussion in court, gathered in their own salons to discuss art, writing, politics, marriage, love, financial independence and access to education. Gifted female writers emerged from these salons who wrote tales called Les Contes des Fées in which the girl was the protagonist and hero of the story. These tales told by women, have different endings from most male-written fairy tales, often featuring young and smart aristocratic girls whose lives were controlled by the whims of fathers, kings, and elderly wicked fairies . . . as well as tales in which groups of wise fairies (i.e., intelligent, independent women) stepped in and put everything right.

Art Nouveau Illustrations from “Old French Fairy Tales” by artist Virginia Frances Sterrett.

listening to a fairy tale

The styles in our NuVogue Collection reflect the elegance, independence and boldness that these women and their fictional creations embodied. Simple lines combine  with new and unusual shapes and special detailing. The printing is clean and refined, featuring linear elements of Art Nouveau design in tonal garment colors.
So sit back relax and soak in this collection – just like a good tale!

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Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at