The Fall Feels

September 01, 2015


September 1st is such a nostalgic day.  I still get the same feeling I had always gotten when September rolls around…some excitement mixed with disappointment, and event a little anxiety.  I was always excited to start a new year, but a little sad that the carefree days of summer have officially ended.  Even though I no longer attend any form of schooling, I still get that weird combination of emotions.  I feel as though everyone feels the same but perhaps for different reasons.  We now await the crisp cool air, change of fashion colors and items, as well as the flavors that arrive with this fabulous season.  It is the change that gives everyone a hint of anxiety….the change of the leaves, the change of the weather, and the change of the activities that happen on a day to day basis, especially in a place like New Jersey where our seasons come and go in a full swinging motion. So of course, this leads me back to shopping.  September is the BEST month to shop because who doesn’t want to recharge their wardrobe in all those earthy colors, scarves and boots? Treat yourself to a little “back to school” shopping (even though many of us are not going back to school) and welcome the season with wide open arms!

Also in Blue Fish News

Lisa's Blue Fish Story
Lisa's Blue Fish Story

February 01, 2018

Each one of our customers has a “Blue Fish” story, and each story is totally one-of-a-kind, just like our clothing!  I recently spoke with Lisa Labagh to find out what she loves about Blue Fish.

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3 Ways to Wear your Favorite Blue Fish Top
3 Ways to Wear your Favorite Blue Fish Top

January 16, 2018

There are infinite ways to style our unique, colorful, and fun artisan-made tops. Looking for some fresh ideas? Here are a few of our favorites!

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The Story of a Chair
The Story of a Chair

December 19, 2017

During a recent photoshoot, we were graced with the company of an extraordinary piece of furniture—a beautiful grandfather chair. This colorful chair is truly original, and that’s exactly what drew Blue Fish founder and owner Jennifer Barclay to it in the first place.

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Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at