The Home of the Brave

September 11, 2015


I can remember the day the World Trade Center towers came crumbling to the ground like it was yesterday.  I was sitting in my second grade classroom and the loudspeaker came on and announced what horrific event had come about.  My mother picked my brother and I up from school and took us home immediately.  I remember standing in my driveway and seeing my neighbor, who worked in Tribeca, race down the street in his car and run inside to his family.  He had been watching the towers fall through his rearview mirror in his car on his way out of the city.  There is no other word that can be used to describe that day, feeling or action other than horrifying.  It was simply horrifying.  To this day, our entire country becomes one as we comfort those who are mourning the loss of their loved ones on the tragic day.  We mourn the loss of our heroes who died trying to save our loved ones.  We mourn the day our beloved country fell to tragedy.  All of our Blue Fish clothing is made in the USA. We take pride in the fact that everything in our collections are made and manufactured here in the USA.  Most of all, we are proud to be American

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Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at