“Nature has scarcely produced anything so fragile and splendid in color as these wonderful creatures….To laymen and inlanders, these daughters of the ocean seem mysterious and fantastic.” ~Ernst Haekel In a tribute to the disappearing coral reefs, our artists drew inspiration for this collection from the remarkably mystical drawings of the 19th century scientist, Ernst Haekel. Haekel […]

“Stitches and Stripes” inspiration comes from the handwork of women throughout time. Stitching lives together in story quilts, the knitting of souls, criss-cross stitching hearts, embroidering beauty into the mundane and weaving a beautiful magic throughout. Our artists were inspired by antique lace, embroidery and the Quilts of Gee’s Bend, incorporating these images with the […]

I’m 59 years old, but most people don’t believe I’m that old. I was raised in a big city, but have lived in a log cabin in a small town in WI for 35 years with my late husband David, having two girls during that time (14 years apart by choice, its own story). We […]

I have always been the “color outside the lines”, “stray from the beaten path”, “think outside the box” type of person. With that in mind, I have found a home here at Blue Fish. It’s not just a clothing store, it’s a lifestyle. It’s an allowance of self-expression, individuality, and beauty. Working with the wonderful […]

Here comes the end of 2015 and the end of my services at the wonder that is Blue Fish Clothing. Life has filled current dreams and opened the door for new adventures and dreams to take foot. Meeting all the beautiful and wondrous people while working here has filled my heart with love, inspiration, and […]

Warm wonder and sparkly wishes for an enjoyable holiday time filled with moments of pure joy and lots of calm, true peace. We send you our love and gratitude for being a part of our Blue Fish family this year. Our NewYear’s resolution includes better-than-ever colors, fabrics and beautiful hand printed clothing to reflect the […]