How To Wear

Blue Fish is designed to be worn with the following thoughts & feelings held closely in mind and soul:

always artisan 
comfortably elegant 
joyful expression 
enduring styles 
individual creativity 
you can choose to design your own expressive style of wearing Blue Fish 
dressed up or down 
layered, a little or a lot 
combining texture and hue 
print over print 
seasons and collections mixed and remixed 
our designs are meant to befriend each other and create new looks 
explore and re-play 
there are endless ways to tell your wonderful story

mix it with your favorite jeans or toss a Blue Fish jacket over your a classic silk dress. 
layer over your workout wear or just wear it simply 
on those days when you need to just be, you can purchase Blue Fish with the beautiful, hand block printed embellishment that we are known for and/or request solid, unprinted pieces 
we love it both ways! our signature silhouettes are often enough of a statement 
other days 100 proof pure art will make your day! 
there are no rules in Blue Fish land 
wear it your way 
you decide 
it is our pleasure to help should you need a bit of friendly guidance or some gentle creative reassurance 
our collective wish is that Blue Fish will encourage you to celebrate yourself 
explore and find the pieces that make you feel wonderfully you 
with love and gratitude 

- From all of your friends at Blue Fish 


Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at