Big Things Are Happening

August 20, 2015


Johnny Was Tribal Poncho


Bryn walker Moriah Tunic


Scandal Two Piece Fishy Set with Scarf


Blue Fish Fun Loving Top in Taupe Gray, Masaki Kyoko Knit Leggings in Pink Multi Color, and Thirty One Bits Necklace


Blue Fish Hi-Low Tissue Tank, Blue Fish Sufi-Wide Pantaloon and Gold Cast Statement Necklace

As many of you know, Blue Fish clothing is divided into two divisions.  There is a store located in Iowa, and one in New Jersey.  Both carry the same general clothing when it comes to the Blue Fish brandname.  Here in Frenchtown, NJ we do carry brands that are not Blue Fish.  Some of these other brands are LVR, AngelRox, Johnny Was, Cut Loose, J.P. Mattie and many more.  Since we are aware that our customers from across the country can not see the other brands their favorite store carries, we decided to build a page on the Blue Fish website we are naming the Frenchtown Gallery.  Here we will be showing you the other items we carry that you may be interested in purchasing.  Some of these items will be styled with the Blue Fish essentials to provide some tips and tricks on how to wear your Blue Fish clothing.  Since we are in the process of building this new portion of the website for you guys, today we are hosting a photoshoot with a few local models to display the clothing you want to see! It has been a busy day of running around and styling some of our clothing for the models to wear.  I have pulled, tried on and photographed some of the clothing on myself to serve as a test run before the photographer and models arrive! Let me know what you think!

Also in Blue Fish News

Lisa's Blue Fish Story
Lisa's Blue Fish Story

February 01, 2018

Each one of our customers has a “Blue Fish” story, and each story is totally one-of-a-kind, just like our clothing!  I recently spoke with Lisa Labagh to find out what she loves about Blue Fish.

View full article →

3 Ways to Wear your Favorite Blue Fish Top
3 Ways to Wear your Favorite Blue Fish Top

January 16, 2018

There are infinite ways to style our unique, colorful, and fun artisan-made tops. Looking for some fresh ideas? Here are a few of our favorites!

View full article →

The Story of a Chair
The Story of a Chair

December 19, 2017

During a recent photoshoot, we were graced with the company of an extraordinary piece of furniture—a beautiful grandfather chair. This colorful chair is truly original, and that’s exactly what drew Blue Fish founder and owner Jennifer Barclay to it in the first place.

View full article →

Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at