curvy girls

March 19, 2014

Cultivate your curves! We had our curvy best friends come in and style a shoot! You know what works for you. Here are their favorites…

Shop Curvy here >

Latisha’s Style (5′ 2 Size 2)
For me, clothes need to be comfortable and low maintenance. I don’t want anything too clingy or hanging too low, etc. I like anything that looks good on me regardless of trends or styles and I don’t mind standing out in a crowd when I find pieces I really like. Just recently I have begun experimenting with a more layered look. I never used to do layers thinking that more clothes would make me look too bulky, and not be flattering. I find the opposite is true. I like good quality items that will last and last, because once you find something you really love to wear you never want to let it go.


Heather’s Style (5′ 4 Size 1 & 2)

I like to dress to reflect my moods and express my creativity. Sometimes it’s wild, sometimes it’s subtle, but I pretty much always like to have some whimsical element to my outfit, even if I’m the only one who knows! I hate to look boring or dumpy. I really pay attention to details, the placement of a pocket, seams, a button, or a print can make all the difference between something I would wear every day if I could, and something that would sit in my closet.

Also in Blue Fish News

Lisa's Blue Fish Story
Lisa's Blue Fish Story

February 01, 2018

Each one of our customers has a “Blue Fish” story, and each story is totally one-of-a-kind, just like our clothing!  I recently spoke with Lisa Labagh to find out what she loves about Blue Fish.

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3 Ways to Wear your Favorite Blue Fish Top
3 Ways to Wear your Favorite Blue Fish Top

January 16, 2018

There are infinite ways to style our unique, colorful, and fun artisan-made tops. Looking for some fresh ideas? Here are a few of our favorites!

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The Story of a Chair
The Story of a Chair

December 19, 2017

During a recent photoshoot, we were graced with the company of an extraordinary piece of furniture—a beautiful grandfather chair. This colorful chair is truly original, and that’s exactly what drew Blue Fish founder and owner Jennifer Barclay to it in the first place.

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Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at