Cynthia’s Story

March 27, 2013

Cynthia and Elmo

One Fish Two fish Red Fish Blue Fish. How many times did I read this story to my nephew when he was a little boy? Dr. Seuss was his favorite author and this book always was his first choice for our read aloud. What a story! Fun, clever, so familiar – comfortable. Did Andrew know his aunt would be lucky enough to find clothing whose name and attributes were similar to this happy book’s title?

It has been nearly 20 years since I bought my first piece of Blue Fish. How did I first learn about Blue Fish? I wish I remembered! Was it when I saw Jennifer Barclay on Oprah? Or in People Magazine? I’m not sure But I believe I owned my long printed violet coat dress with the rich red wooden buttons by then.

Andrew- that special Dr. Seuss loving nephew – graduated from New York University. My family spent two days in the city celebrating. I wore Blue Fish to dinners for walks in Times Square, and to his Baccalaureate ceremony. My clothes were as unique, comfortable, beautiful, and appropriate for every situation. They received compliments at Radio City Hall, a Turkish restaurant – even Elmo admired my four squares in Times Square!

Blue Fish is more than clothing – it is a feeling, and experience, a habit of mind. For those people who have yet to wear Blue Fish – Don’t postpone joy! Start with a single piece, blend it with other favorite clothing, and don’t look back. Clothing should be interesting, comfortable, and fun. If should feel good and make you feel good in return. Dr. Seuss, again, says it best:

Oh me! Oh my!

Oh me! Oh my!


If you never did

you should.

These things are fun

and fun is good.

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Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at