Dulcena’s Story

March 27, 2013

Dulcena in Blue Fish

My Blue Fish story starts with a day at the mall in the 1990’s. I’m wandering from store to store looking for something different than what everyone else was wearing. I walked by this hemp shop that sold all organic products. The manager was standing at the front of the store wearing flowing natural colored silks with interesting angles and funky prints. I had to go in and ask what she was wearing. She replies. “Oh, it’s BLUE FISH CLOTHING”! Then she showed me the few racks that she had. I must have one of garments I said to myself! But that wasn’t the best part. I think we chatted for a good hour about everything under the stars. Although I did not make a purchase that day, I headed home with a Blue Fish Catalog full of whimsical ideas and a new friend. I called Blue Fish few days later and took the plunge and ordered my first piece of clothing. I remember sitting on the phone for a good amount of time talking about styles and colors and what goes with what. The gal on the other end of the phone was so pleasant and we talked liked we had known each other for ages. I awaited the package to come, and from that day on I was hooked on Blue Fish!

Through the years I have met the most beautiful, creative, intelligent women all with the same love as me, for Blue Fish. What makes it so special to me isn’t just the clothes. When you walk down the street 90% of the time I get stopped and have someone ask me what I’m wearing. We would start chatting on and on while I usually got eye rolling from my husband. I have formed bonds with the people that wear Blue Fish that have lasted YEARS. If I had not discovered Blue Fish Clothing that day, I would not have that amazing friends in my life that I do now.

For me, my clothing hold memories and experiences that will stay with me for the rest of my life.

Thank you Blue Fish!

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Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at