Lucy’s Story

March 12, 2013

Lucy & her Blue Fish

Lucy & her Blue Fish

The novel by Elizabeth von Amin entitled Enchanted April is one of my all time favorites. It tells the story of four women in the 1920s who share a villa in Italy for the month of April and in doing so find rejuvenation for their lives. This may be a strange analogy for Blue Fish Clothing – but somehow it speaks to me! Throughout my adult life I have had a connection with all things vintage and have felt most comfortable wearing unique clothing. I am a needlework designer/teacher and owned a needlework shop for ten years. After closing the shop in 1994 I have continued to design and teach throughout the country for needlework guilds and seminars. Through one of these classes I met a woman who had on the most wonderful coat – which of course turned out to be Blue Fish – and from that moment on I have not felt truly comfortable in anything but Blue Fish. Now many years later I cannot imagine my wardrobe without (among all the others) the exquisite velvet ballroom dress or the long vest with velveteen border and hand-printed patterns.

The “enchanted” aspect to Blue Fish is not only the uniqueness of design or even the comfort – but the era of clothing it conjures. When wearing it I feel transported to another time when clothing was designed in more flattering lines and made with care and quality. Many of the styles lend themselves to the style of the 20s which suits me perfectly!

I recently purchased the Muse Dress and find that by wearing various slips underneath and alternating with a length of amber beads or Ruskin pendant made in the early twentieth century I flit around all day feeling as if I just stepped out of the Enchanted April movie! With long hours of work and the every day cares and worries it is comforting to feel that slipping on layers of artistic Blue Fish clothing will make me feel as though I’m playing dress-up – which always makes me feel great!

“It is good to know what one wants” said Rose Arbuthnot in Enchanted April. “Well it saves time” replied Lady Caroline Dester —–I know what I want and it is good to know Blue Fish feeds my soul.

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Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at