Rosemari’s Story

March 12, 2013

Rosemari & her Blue Fish

Rosemari & her Blue Fish

I fell in love with Blue Fish when I crossed the portals of a shop one day on a little side street in Manhattan just below Canal. I grew up wearing the cotton frocks, bright colors and free flowing skirts and dresses made by hand by my mom. At last I found a creative place where, the beauty and designs of every piece in the shop was reminiscent of my childhood where Blue Fish now welcomed my grown-up woman spirit. I immediately placed my name on the mailing list. I don’t remember if it was a phone call or receiving a card in the mail but I do know that I would save up to purchase items that always meshed with my personality. The Blue Fish crafted styles were the envy of my friends. I like to say that the designs were printed on “ice cream colors” resulting in fabrics that magically transformed into artwear.

I left the country for a few years and one day when I returned to that little manhattan side streeet I sadly discovered that I had lost my little shop. It was no longer there! My old Blue Fish pieces were now collectors items. In later years and with the advent of the internet I searched for Blue Fish and was reunited with my love when I made the two hour drive with my husband to Frenchtown. The sales ladies had no idea who I was and why I was so elated to once again be united with Blue Fish the artwear of my dreams. Most of all I can receive the emails and call my orders to the personal shoppers.

Here I am wearing a vintage Blue Fish top and meadow pants, and of course I can’t go shopping to the Saturday Farmers Market without my oversize Blue Fish Bag.

Blue Fish I hope you will be around for a long time. Your artwear will never be dated for me.



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Size Guide


Blue Fish sizing is uniquely ours. We have developed this system to fit many body types, shapes, & heights comfortably. Here is the Blue Fish size chart and its traditional size equivalent:

00 – only available in select styles. fits up to size 6

0 – fits up to size 10

1 – fits ups to size 16

2 – fits up to size 22

3 – only available in our studio tees & some tunics. fits up to size 26

O/S – one size that fits most customers

Remember that each style is unique & has different measurements--please check the size chart on your item of interest for exact measurements! One style may fit you differently than other styles you have worn before and we strongly recommend checking the measurements before making your purchase.


You might wear a combination of sizes depending on your body shape and how you prefer the drape of your clothing. For instance, you might wear a size 0 pants and a size 1 top. If you prefer looser, more flowy clothing, size up--if you prefer more fitted pieces, choose those closer to your actual measurements. We provide measurements for each style so you can find the best fit for the way you like to wear your Blue Fish.  

If you ever have questions about the fit of our clothing, just give us a call! We will help you find the specific styles that will work best for you. Call us at 800.395.4566 M-F from 9-5 CST to speak to our personal shoppers. You can also email us with any questions at