One Fish Two fish Red Fish Blue Fish. How many times did I read this story to my nephew when he was a little boy? Dr. Seuss was his favorite author and this book always was his first choice for our read aloud. What a story! Fun, clever, so familiar – comfortable. Did Andrew know […]

My Blue Fish story starts with a day at the mall in the 1990’s. I’m wandering from store to store looking for something different than what everyone else was wearing. I walked by this hemp shop that sold all organic products. The manager was standing at the front of the store wearing flowing natural colored […]

I knew from a very young age that I was different. My first sisters were following the fads but I was searching for my own style. That never changed even as I got older. I discovered Blue Fish after their doors had already closed. I fell in love with the uniqueness and creativity and expression […]

It was late summer 1989 while thumbing through an Elle Magazine I saw an ad for a Blue Fish dress that screamed “ME”!!! I promptly called for a catalog, which started a 30 year 300 piece Blue Fish affair. The dress in the picture is the very first one I purchased! Being a Pisces, my […]

I have several Blue Fish Stories and all of them are favorites. I have met and enjoyed Blue Fish friends from all over the country. And most of them have remained with me throughout this journey call life. I met Paula from North Carolina many years ago. She formerly lived in Ithaca NY and we […]

I first came across Blue Fish Clothing at a craft fair more than several years ago. I fell in love with it! For me, when I’m wearing these clothes, I feel more like myself than in anything else. Why? Because I feel that the clothing is a throwback to styles of yesteryear and because that’s […]

The novel by Elizabeth von Amin entitled Enchanted April is one of my all time favorites. It tells the story of four women in the 1920s who share a villa in Italy for the month of April and in doing so find rejuvenation for their lives. This may be a strange analogy for Blue Fish […]

I fell in love with Blue Fish when I crossed the portals of a shop one day on a little side street in Manhattan just below Canal. I grew up wearing the cotton frocks, bright colors and free flowing skirts and dresses made by hand by my mom. At last I found a creative place […]

We were so excited to have Gert come and model for us in our Tinted Botany Collection. She is 93 years old and was so excited to come and dress up with us. We love her story and thought it was fitting for International Women’s Day to share it with you! Gertrude MacQueen is a […]

I believe that I began collecting and wearing Blue Fish sometime in the early eighties. I was in my 30’s then – an artist and restauranteur. Over the years, I wore my Blue Fish to all my art shows and as soon as someone who wore Blue Fish or collected it came into my booth, […]

I can’t explain it, but there’s an energy I feel when I wear my Blue Fish. I feel beautiful I feel joyful and connected to my creative energy, full of life, and unique and really “me”. I meet interesting people when I have my Blue Fish on. People always stop and ask where I bought […]

What does Blue Fish mean to me? Blue Fish took me through a high risk pregnancy, offering me a wearable hug every day. I can wear the clothes when hanging out at home, shopping the grocery store, out with friends for lunch and during meetings with school board members and people throughout the community. In […]